Collection: Vintage Action Figures

The concept of an "action figure" was introduced in 1964, when G.I. Joe hit the market. Hasbro, the creators of G.I. Joe, saw the enormous success of Barbie, the 12-inch fashion doll launched by Mattel in 1959, and decided to create a toy with a similar play pattern for boys.

The term "vintage action figure" therefore covers all figures manufactured between 1964-2000 generally. Anything produced after 2000 is generally termed as a "modern" figure or collectible.